With the help of dynamic content, you can customize the user experience beyond the first name and geographical location.Tools like Vero, SendPulse, and GetResponse are some of the best tools that can help you send dynamic content in your emails. Rather than spending hours doing this manually, this is something done automatically, letting you build deeper relationships in minutes.
Using information already in your CRM Database, you can send an email out to Sarah, asking her how the weather is in, how her work as at is, and whether her latest campaign for raised the amount she was hoping for. If you are personalizing emails only with segmentation tactics and merge tags, dynamic content can take it to the next level and help you create tailormade emails specifically targeted to an individual subscriber.įor example, not only can you send an email to Sarah. Web-based content that automatically modifies itself according to the data provided by the users, their preferences, and behaviors is known as dynamic content. This communication tactic is now widely spread across the nonprofit sector and is instrumental in increasing donations by up to 6x. There was a time when personalization was a privileged tactic followed exclusively by larger companies. However, with so many CRM tools available, personalization has become a best practice across all industries and sectors – without burning a hole in your pocket. Salesforce has revealed that 84% of customers say that being treated as a person, not a number, is the key to winning their business.Ĭompanies like Fitbit, Grammarly, Amazon, Spotify, and Netflix have aced their email personalization game by using dynamic content that is personalized for every subscriber.
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